You Built the Product.
Now Build the Business.
Great tech doesn't sell itself. We build the GTM infrastructure, operational cadence, and market-entry playbooks that turn promising products into scalable businesses.
Why does your code scale when your operations don't?
"We have product-market fit but can't close enterprise deals. No sales playbook."
"Burned $400K on GCC expansion last year. Zero revenue. No local team."
"Customer success is a reactive function. Churn is climbing but nobody owns it."
How do we turn traction into working operations?
DIAGNOSE
2 to 3 Weeks
- GTM effectiveness audit
- Product-ops gap analysis
- Market readiness assessment
ARCHITECT
4 to 6 Weeks
- Sales playbook design
- CS & onboarding framework
- Market entry blueprint
EXECUTE
12 to 16 Weeks
- RevOps implementation
- Hiring & team building
- First beachhead wins
HANDOFF
Ongoing
- Playbook documentation
- Team independence
- Growth advisorship
What do we deploy for tech companies?
GTM Strategy
From Product to Pipeline
- ICP definition & segmentation
- Sales playbook & objection handling
- Channel partnership design
Revenue Operations
Predictable Growth
- CRM & pipeline management
- Metrics dashboards
- Conversion optimization
Market Entry
India ↔ GCC Without Burning Cash
- Entity & compliance
- Local team hiring
- Beachhead customer identification
Customer Success Ops
Retention > Acquisition
- Onboarding playbooks
- Health score frameworks
- Churn prevention systems
Technology & SaaS Case Studies
B2B SaaS: GCC Market Entry
Indian SaaS company with $1.2M ARR. Strong India base, but zero GCC presence. No local sales team, no understanding of GCC procurement cycles.
- UAE free zone entity setup (DMCC)
- 3 beachhead customers identified and onboarded
- Local BD hire with sales playbook
EdTech Platform: Revenue Ops Redesign
₹8Cr ARR education platform. Sales team of 15 but no pipeline discipline. CAC climbing, retention dropping. Founder doing all enterprise demos.
- Sales process redesign with stage-gated pipeline
- Team enablement: demo scripts, objection banks
- Automated onboarding reducing TTV by 40%
FinTech Startup: Pre-Scale Ops Build
Post-seed FinTech in UAE. Product was live but ops were non-existent. No compliance framework, no CS workflows, no financial controls.
- Compliance & regulatory framework (CBUAE)
- Customer support SOPs + tier-based escalation
- Financial controls: unit economics dashboard
Some case studies come from Akshit Talwar's independent consulting work before Stratisian was incorporated in February 2026. See all case studies.
What You Get from a Technology Engagement
Stratisian is an execution-led management consulting firm for owner-led businesses in India and the Gulf (GCC). For tech and SaaS companies, an engagement builds the go-to-market and operating systems around a product that already has traction.
What We Build With Your Team
- GTM effectiveness audit, product-ops gap analysis and market readiness assessment
- ICP definition and segmentation, plus a sales playbook with objection handling
- CRM and pipeline management with metrics dashboards
- Customer success onboarding playbooks, health score frameworks and churn prevention systems
- Market entry blueprint: entity and compliance, local team hiring and beachhead customer identification
- Channel partnership design
- Playbook documentation and a team that runs it independently at handoff
Who It Is For
SaaS and technology companies with early traction whose sales process is not yet repeatable, whose hiring outpaces onboarding, or who are planning entry into India or the Gulf. Stratisian works with owner-led businesses with roughly $1M to $50M in annual revenue.
This work draws mainly on two capabilities: market entry and brand and growth marketing. Further reading: The revenue engine: predictable MSME sales systems.
Flexible. Accountable. Launch-Ready.
Specific system implementations. Fixed scope, high velocity.
Best for: GTM playbook, CRM setup, CS framework
Full operational build. We become your ops co-founder.
Best for: Market entry, pre-series scale
Fractional COO / CRO access. Monthly cadence.
Best for: Post-engagement growth advisory
How It Is Priced
Starts after a free 30-minute call. The diagnosis and strategy phase typically takes 3 to 6 weeks. For tech companies it covers GTM effectiveness, product-ops gaps and market readiness.
Applies to execution engagements once the scope is agreed at the diagnostic. Stratisian takes no equity in consulting engagements.
- Sprint: 8 to 12 weeks
- Embedded: 6 to 12 months
- Advisory: ongoing
We work alongside your leadership team. The mix of on-site and remote work is agreed at the diagnostic. See full pricing and engagement terms.
*Conditions apply. Scope, duration and final commercials are agreed in writing after the diagnostic.
Frequently asked questions
How do you build a repeatable sales process for a SaaS company?
We start with a GTM effectiveness audit and a product-ops gap analysis. We then define the ideal customer profile and segments, write a sales playbook with objection handling, and set up CRM pipeline management and metrics dashboards. Customer success gets onboarding playbooks and health scores, so churn has an owner. The handoff leaves documented playbooks and a team that runs them independently.
How long does a technology or SaaS engagement take?
After a free 30-minute call, the diagnosis and strategy phase typically takes 3 to 6 weeks. A sprint of 8 to 12 weeks suits a GTM playbook, CRM setup or customer success framework. An embedded engagement of 6 to 12 months suits market entry or scaling before a funding round. Advisory after that is ongoing, with a monthly cadence.
How much does go-to-market consulting for a SaaS company cost?
After a free 30-minute call, the first paid step is a diagnostic, priced from ₹10,000 + GST (India) or $100 (overseas clients). Execution engagements are priced at 1% of topline revenue, billed monthly*. On ₹10 Cr of annual revenue, 1% is ₹10 lakh a year, billed monthly at about ₹83,000 a month.* Stratisian takes no equity in consulting engagements. *Conditions apply. Scope, duration and final commercials are agreed in writing after the diagnostic. Full terms are on the pricing page.
Do you help SaaS companies enter the Gulf?
Yes. Stratisian is based in Noida, India, and serves clients in the UAE, Saudi Arabia and Qatar. Gulf entry work covers entity and compliance setup, local team hiring and beachhead customer identification. One Indian B2B SaaS company closed its first Gulf deal in 90 days. We work alongside your leadership team. The mix of on-site and remote work is agreed at the diagnostic.